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	<title>Life's a Startup</title>
	<atom:link href="http://www.lifesastartup.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.lifesastartup.com</link>
	<description>Grabbing Life by the Tail</description>
	<lastBuildDate>Tue, 07 Jun 2011 02:39:16 +0000</lastBuildDate>
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		<title>The Valley is the Baseline, Not the Peak</title>
		<link>http://www.lifesastartup.com/2011/06/06/the-valley-is-the-baseline-not-the-peak/</link>
		<comments>http://www.lifesastartup.com/2011/06/06/the-valley-is-the-baseline-not-the-peak/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 01:17:26 +0000</pubDate>
		<dc:creator>avin</dc:creator>
				<category><![CDATA[Finances]]></category>
		<category><![CDATA[Principles]]></category>

		<guid isPermaLink="false">http://www.lifesastartup.com/?p=92</guid>
		<description><![CDATA[The rich man plans for tomorrow, the poor man for today. -Chinese Proverb Sometimes we&#8217;re positive-minded to a fault. I&#8217;m a strong believer in the power of a positive mental attitude and that most people would live more successful lives if they trained their minds to think on what positive things. I also see though [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><em>The rich man plans for tomorrow, the poor man for today</em>.<br />
-Chinese Proverb</p>
<p>Sometimes we&#8217;re positive-minded to a fault.</p>
<p>I&#8217;m a strong believer in the power of a positive mental attitude and that most people would live more successful lives if they trained their minds to think on what positive things.</p>
<p>I also see though that we&#8217;re positive to a fault, specifically when it comes to how we view our future circumstances &#8211; especially relating to finances.</p>
<h3>The Up&#8217;s and Down&#8217;s of an Entrepreneur</h3>
<p>As an entrepreneur, most likely your life&#8217;s circumstances will not be a 45-degree line continuing an up-and-to-the-right <a href="http://www.jleung.com/main/blog-entry/2007/06/04/what-is-a-hockey-stick-curve">hockey stick curve</a>. Instead it will probably resemble a <a href="http://www.examiner.com/young-adult-travel-in-long-island/the-roller-coasters-at-six-flags-great-adventure">ride at Six Flags</a> &#8211; up, down, up, down.</p>
<p>My point is often we live and plan as if it will only get better, but most likely it won&#8217;t <em>only</em> get better 100% of the time. It may get better and hopefully will, but there will most likely be plenty of dips along the way.</p>
<p>This principle can apply to many areas of life, but I&#8217;d encourage us as entrepreneurs to apply it directly to finances. Instead of basing our personal financial spending plan on the &#8216;good&#8217; times, base it on the valleys.</p>
<h3>It&#8217;s Not Natural</h3>
<p>I remember an ancient Hebrew story (from the Bible) about a man who went from being a prisoner to second-in-command of Egypt because he had the foresight (divinely given) to plan for famine while in the midst of a season of plenty. <a href="http://bible.us/Gen41.35.MSG">Read the story here</a>. But wouldn&#8217;t that just be natural &#8211; not to treat seasons of plenty as if it will last forever? Well it seems it&#8217;s not natural.</p>
<p>When you have a good quarter or year it&#8217;s easy to act like it&#8217;s always going to be that way, and it may, but if it isn&#8217;t, you could be in trouble with unneeded stress.</p>
<h3>Margin or Stress?</h3>
<p>If you base your personal financial spending on the low times, you&#8217;ll have plenty of margin in the high times. If you base it on the high times, you&#8217;ll have stress and heartache in the low times.</p>
<p>Margin is our friend, overextension is the enemy.</p>
<p style="text-align: center;"><strong>Principle<em>: </em></strong><em>The Valley is the Baseline, not the Peak</em></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>I&#8217;m a better person when&#8230;</title>
		<link>http://www.lifesastartup.com/2010/05/10/im-a-better-person-when/</link>
		<comments>http://www.lifesastartup.com/2010/05/10/im-a-better-person-when/#comments</comments>
		<pubDate>Mon, 10 May 2010 20:16:08 +0000</pubDate>
		<dc:creator>avin</dc:creator>
				<category><![CDATA[Review]]></category>

		<guid isPermaLink="false">http://www.lifesastartup.com/?p=88</guid>
		<description><![CDATA[Try completing this statement, &#8220;I&#8217;m a better person when I&#8230;&#8221;. A few completions from me: &#8230; read. &#8230; am around [this person]. &#8230; am not around [this person]. etc etc I&#8217;m not saying you should make any major decisions based off your answers &#8211; just a reflection. I&#8217;m also not saying your worth as a [...]]]></description>
			<content:encoded><![CDATA[<p>Try completing this statement, &#8220;I&#8217;m a better person when I&#8230;&#8221;.</p>
<p>A few completions from me:</p>
<ul>
<li>&#8230; read.</li>
<li>&#8230; am around [this person].</li>
<li>&#8230; am not around [this person].</li>
<li>etc</li>
<li>etc</li>
</ul>
<p>I&#8217;m not saying you should make any major decisions based off your answers &#8211; just a reflection. I&#8217;m also not saying your worth as a human being changes &#8211; I believe we&#8217;re all created in the image of God, so you are of high worth &#8211; always.</p>
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		<title>Formulate This</title>
		<link>http://www.lifesastartup.com/2010/05/03/formulate-this/</link>
		<comments>http://www.lifesastartup.com/2010/05/03/formulate-this/#comments</comments>
		<pubDate>Tue, 04 May 2010 04:39:43 +0000</pubDate>
		<dc:creator>avin</dc:creator>
				<category><![CDATA[Optimize]]></category>
		<category><![CDATA[tom peters]]></category>

		<guid isPermaLink="false">http://www.lifesastartup.com/?p=84</guid>
		<description><![CDATA[I discovered Tom Peters while he accomopanied me on my 18 hour drive from South Florida to Central Indiana. It was more of a one-way-relationship because he was reading his latest book to me on audiobook, but I imagine he would have enjoyed the company too had be been in the passenger seat. I&#8217;m sure [...]]]></description>
			<content:encoded><![CDATA[<p>I discovered Tom Peters while he accomopanied me on my 18 hour drive from South Florida to Central Indiana. It was more of a one-way-relationship because he was reading his latest book to me on audiobook, but I imagine he would have enjoyed the company too had be been in the passenger seat.</p>
<p>I&#8217;m sure I&#8217;ll have plenty of awesomeness to share from my experience with Mr. Peters and here&#8217;s where I&#8217;ll start &#8211; a simple formula he mentioned that I thought just made sense&#8230;</p>
<p><strong>Execute</strong> &gt; <strong>Review</strong> &gt; <strong>Adjust</strong> &gt; <strong>Repeat</strong>.</p>
<p>This just makes sense.</p>
<p>And, while it&#8217;s not expressly in the formula, <strong>Record</strong> is implied between <strong>Execute</strong> and <strong>Review</strong> (because there&#8217;s nothing to review if there&#8217;s nothing recorded).</p>
<p>That&#8217;s it &#8211; no application from me. I just found this to be a phenomenal formula to implement.</p>
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		<item>
		<title>Where Gary Vaynerchuk Got His Confidence</title>
		<link>http://www.lifesastartup.com/2009/10/10/where-gary-vaynerchuk-got-his-confidence/</link>
		<comments>http://www.lifesastartup.com/2009/10/10/where-gary-vaynerchuk-got-his-confidence/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 18:57:35 +0000</pubDate>
		<dc:creator>avin</dc:creator>
				<category><![CDATA[The Startup Life]]></category>
		<category><![CDATA[confidence]]></category>
		<category><![CDATA[gary vaynerchuk]]></category>

		<guid isPermaLink="false">http://www.lifesastartup.com/?p=38</guid>
		<description><![CDATA[Gary Vaynerchuck embodies confidence, but like 99% of other success stories, he wasn&#8217;t an overnight success. When introducing Gary at the Future of Web Apps conference in Miami, Ryan Carson told the story of some enthusiastic guy coming up to him a couple years ago after a conference to meet him. Ryan even remembered thinking [...]]]></description>
			<content:encoded><![CDATA[<p>Gary Vaynerchuck embodies confidence, but like 99% of other success stories, he wasn&#8217;t an overnight success.</p>
<p>When introducing Gary at the Future of Web Apps conference in Miami, Ryan Carson told the story of some enthusiastic guy coming up to him a couple years ago after a conference to meet him. Ryan even remembered thinking the guy was a little weird, but nice.</p>
<p>Two years later, after speaking at the same conference, I asked Gary what gave him the confidence through those years.</p>
<p><object width="400" height="300" data="http://vimeo.com/moogaloop.swf?clip_id=6998886&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=6998886&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /></object></p>
<p><strong>My Takeaways:</strong></p>
<p>1. Know who you are</p>
<p>2. Care about the people you&#8217;re serving</p>
<p>3. Don&#8217;t wait for the Tipping Point. At the conference, Gary said that he had reached his tipping point with his first few viewers. He didn&#8217;t wait until he had a few thousand, or even a hundred viewers until he took it seriously. He knew that just one viewer was someone who gave him their attention and was important enough to serve.</p>
<p>Reader: what takeaways did you get?</p>
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		<slash:comments>2</slash:comments>
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		<title>Aerosmith and Me</title>
		<link>http://www.lifesastartup.com/2009/09/09/aerosmith-and-me/</link>
		<comments>http://www.lifesastartup.com/2009/09/09/aerosmith-and-me/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 09:11:24 +0000</pubDate>
		<dc:creator>avin</dc:creator>
				<category><![CDATA[The Startup Life]]></category>

		<guid isPermaLink="false">http://www.lifesastartup.com/?p=30</guid>
		<description><![CDATA[I&#8217;m so Jaded. I wonder if entrepreneurs are more prone to getting jaded than others. As entrepreneurs we try more opportunities and connect with more people and not only connect, but trust more people. I guess it just makes sense that we&#8217;re going to get hurt &#8212; jaded. The more I experience the more I [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m so Jaded.</p>
<p>I wonder if entrepreneurs are more prone to getting jaded than others. As entrepreneurs we try more opportunities and connect with more people and not only connect, but trust more people. I guess it just makes sense that we&#8217;re going to get hurt &#8212; jaded.</p>
<p>The more I experience the more I notice areas in my life where I&#8217;ve been jaded. I notice a typical curve &#8211; I feel negatively about it for a while, then days, months, or years later something changes. Often that something is my perspective.</p>
<p>I&#8217;m finding that holding onto those feelings could be keeping us from seeing with a better (or just different) perspective and may be keeping us from a next level of success.</p>
<p>Times change, people change, businesses change, and the best of all, we change. Plenty  spiritual principles refer to guarding your heart &#8211; I think that applies here. Let&#8217;s be careful about getting jaded, and if we&#8217;re jaded right now, it might be a good idea for us to work to let that go &#8211; we don&#8217;t need any extra weight slowing us down.</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Now&#8217;s the time to start your business</title>
		<link>http://www.lifesastartup.com/2009/06/25/nows-the-time-to-start-your-business/</link>
		<comments>http://www.lifesastartup.com/2009/06/25/nows-the-time-to-start-your-business/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 03:10:24 +0000</pubDate>
		<dc:creator>avin</dc:creator>
				<category><![CDATA[Stepping Out]]></category>

		<guid isPermaLink="false">http://www.lifesastartup.com/?p=26</guid>
		<description><![CDATA[So your life sucks &#8211; or at least it seems that way. Now is the best time to start setting aside some of your free time and start your business. I just want to encourage you to get started. Now is the time &#8211; don&#8217;t keep putting it off.]]></description>
			<content:encoded><![CDATA[<p>So your life sucks &#8211; or at least it seems that way. Now is the best time to start setting aside some of your free time and start your business.</p>
<p>I just want to encourage you to get started. Now is the time &#8211; don&#8217;t keep putting it off.</p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Entrepreneurs: do the Next best thing!</title>
		<link>http://www.lifesastartup.com/2009/06/11/new-entrepreneurs-do-the-next-best-thing/</link>
		<comments>http://www.lifesastartup.com/2009/06/11/new-entrepreneurs-do-the-next-best-thing/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 20:07:19 +0000</pubDate>
		<dc:creator>avin</dc:creator>
				<category><![CDATA[Stepping Out]]></category>

		<guid isPermaLink="false">http://www.lifesastartup.com/?p=22</guid>
		<description><![CDATA[I believe this is one of the most important messages for new entrepreneurs (video below &#8211; 2:27)]]></description>
			<content:encoded><![CDATA[<p>I believe this is one of the most important messages for new entrepreneurs (video below &#8211; 2:27)</p>
<p><object width="340" height="255" data="http://vimeo.com/moogaloop.swf?clip_id=5114917&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=17c204&amp;fullscreen=1" type="application/x-shockwave-flash"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=5114917&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=17c204&amp;fullscreen=1" /></object></p>
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		<title>Partner while saving your assets</title>
		<link>http://www.lifesastartup.com/2009/06/04/partner-while-protecting-your-assets/</link>
		<comments>http://www.lifesastartup.com/2009/06/04/partner-while-protecting-your-assets/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 05:41:31 +0000</pubDate>
		<dc:creator>avin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[outsourcing]]></category>
		<category><![CDATA[partnerships]]></category>

		<guid isPermaLink="false">http://www.lifesastartup.com/?p=18</guid>
		<description><![CDATA[I subscribe big time to the idea that you focus on what you do best and outsource the rest. I have a great team of designers and developers that work with me, and I&#8217;m continually adding to those partnerships. When I add a designer or developer as a partner, I go through a very precise [...]]]></description>
			<content:encoded><![CDATA[<p>I subscribe big time to the idea that you focus on what you do best and outsource the rest.</p>
<p>I have a great team of designers and developers that work with me, and I&#8217;m continually adding to those partnerships.</p>
<p>When I add a designer or developer as a partner, I go through a very precise vetting process. Today, I found out that one of the designers I&#8217;m vetting ripped off a site considerably. I&#8217;m all for inspiration, not copying.</p>
<p>Things are working out well with the situation, I just want to encourage you to keep an eye on what&#8217;s going on with your partnerships. You don&#8217;t want to be the brunt of a lawsuit or bad PR.</p>
<p><strong>When it comes to designer partnerships, here are a few ways to keep everything above board.</strong></p>
<ul>
<li>Create partnerships. A partnership by nature requires respect &#8211; not just respect to you, but you need to respect your partners. Just because you&#8217;re the one paying doesn&#8217;t mean they don&#8217;t deserve your respect. They will appreciate that and act in kind.</li>
</ul>
<ul>
<li>Promote communication. I let my partnerships know that communication is my top priority (followed by quality and efficiency). Make sure they know that every thing&#8217;s better when they communicate with you.</li>
</ul>
<ul>
<li>Get the source files. If they&#8217;re creating a design for you, don&#8217;t hesitate to get the source files from them so you know they actually created the design. If you ever had a problem with someone saying you copied their design, at least you did your due diligence.</li>
</ul>
<p>If you have experience in creating partnerships for a lean and productive company, I&#8217;d love to hear your thoughts on the topic.</p>
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